A few thoughts on sales funnels

The advertising sales funnel idea (getting consumers into a funnel, simply to shove some through) has always seemed a little icky to me. Consumers don’t fall absolutely down a funnel, they generally weave back and forth, making their way that is eventually to a purchasing decision. I initially had tunnel vision, when asked to address the sales funnel in a speech. All I could imagine was the dim, ick, bleh, stagnant old funnel. How was I going to teach sales with a model I didn’t believe in? Wil was requested by me, WMT’s design lead to create sales funnels of yesteryear. Below are the traditional one and one that reveals a funnel with multiple courses which seemed even more crappy…

I tend not to believe get ’em in and push ’em outside” sales tactic, but I do respect the sales process. Hell or high water, I would give sales value within my chat. In now’s net world, individuals participate with brands in a great number of ways, joining coming in through multiple channels, buying and staying faithful to your brand and repeatedly purchasing buying!

Thank goodness I work with a designer (thank you Wil!) who I can pontificate to, who gets my analogies (and in this instance, analogy…pardon the pun!) To overcome sales funnel tunnel vision, you will need to think about marketing with a heart-centric approach. You will need to show you care! I’m speaking LOVE!

If you want to overcome sales funnel tunnel vision, you have to reconsider the model.

No matter what you do, social media, Search Engine Optimization, blog posts, advertising, emails…and no matter what you do it for the revit library – revit training online, you need to do it from a place of heart – to connect with your target customer. The strain of “how to promote” to them goes away and leaves us with a healthy “how could I serve them?” mindset that can transform the way in which you work when we accept that our consumers hold the power of who they choose. Our best customers are our current customers. Rather than trying to squeeze that sale, think instead about how you can serve them and additionally use web marketing to stay in touch with them and keep the love alive.

When I walked my session attendees through these slides and gave my talk, mobile cameras went off taking pictures of the heart model. I actually had to hold before moving to my next slide to appease photograph snappers!

When you approach your promotion from a location of the heart, you’re much more likely to connect and convert customers.

Will college even be affordable for future budding entrepreneurs?

The argument about whether or not school is mutually exclusive in the entrepreneurial route is on-going and heating up. Many are supporters are for teaching yourself along the way – that is, striking out by yourself and dumping the traditional four -year strategy in favor of learning that is experiential. While you will find many points to support the notion that if you’re taking on the entrepreneurial journey, you may not always have to receive an official education, there are plenty of advantages to completing and attending school.

About 53 percent of employed school grads 25 to 32 say they’re “very successful” at work.

These numbers suggest several things.

On one hand, the instruction is only half of what’s the core of the issue. We probably would’t be having this kind of drawn-out dialogue relating to this problem to begin with if it were’t for their families and the threatening student loan debt disaster affecting millennials.

Funding alternatives.
Two things should occur to mitigate this never ending dialogue. There needs to be more possibilities to fund an individual’s education. Rates of interest should be lower, scholarships and grants should be easily accessible, and community colleges should be viewed as a feasible alternative.

Second, there should be more cooperation between universities and schools and the small business/startup communities in their own region. Many consider the millennial generation is more entrepreneurial and more hungry to pave their own way than any other generation ever. By evolving the way we approach instruction in the first place we should be catering to these demands.

Experiential learning is not unimportant. It’s a tremendous part of learning grow and to develop your own company — you learn at work. Founders and leaders taking on interns frequently, and some people would love to see incubators near or on college campuses and supporting another generation of creators.

Our economic growth is changing.
Completing a degree means a substantial barrier to entry as it pertains to getting a car, a house and building a life. The extent of the disaster is vast.

It’s no wonder so a lot of people are recommending a school education as unneeded — the numbers are daunting. As an entrepreneur who dropped from school to pursue my passions, I will say that there’s no wrong or right way. It’s unique to each person.

Mentors.
For the those that decide to leave formal schooling behind, it’s critical to get a mentor. Having a mentor is like getting that instruction instantly, and fired directly to you personally. Walking down any route is a recipe for catastrophe, but having someone to lead you around the errors they learned from is priceless. It’s insane to not learn from those that have walked the path before you to shortcut your own education. Put it this way, would you try to play a game like Bingo if no one had ever taught you the rules of how to play and play well? It’s a great thought to, instead of attempting to wing it, receive instruction in a kind that is different, directly from someone who’s done it.

The moral of the story is the perfect scenario could be learn and to study what exactly you want in a higher education association scheming, while pursuing and developing your entrepreneurial thoughts. Both should be alternatives that are feasible, and the selection should not be unnecessary – it should not be either/or. Nevertheless, for any of this to happen, we have to find an evolution in the way in which we approach instruction and think about, and we expect the young folks of the state to buy it.