AMP buyers beware?

It looks like some publishers are having a hard time accepting Google’s all-to-helpful nature when it comes to advertising on their behalf. This is something new entrepreneurs should keep in mind as they try to stay on the cutting edge of what Google prefers – maybe it’s not always the best to be a bleeding edge adopter. That is, if your website is about revit templates and you want to remain in complete control of your content, maybe consider against making your pages Google compliant. This way, you can avoid having would-be readers be confused with where the content is really coming from.

Note: we’ve posted about this particular company before, but it seems they’re undergoing a rebranding effort.

From the NYT:

Federico Viticci, who runs MacStories (which is a news site committed to Apple and its products), made a change last month in the way in which the website publishes articles for mobile gadgets. MacStories, he declared, would support a Google-backed approach for quicker loading of web pages that are mobile, named AMP.

Mr. Viticci said MacStories’s pages already loaded instantly without Google’s help. He additionally didn’t enjoy the idea of Google’s confusing his website’s links — with AMP. These websites read google.com instead of where the article was originally published – macstories.net — in the interest of expediency.

Google said the brand new format would help publishers with one of their biggest concerns on smartphones when Google introduced Accelerated Mobile Pages, or AMP, in October 2015: Browsing mobile sites was frustratingly slow before they opened, that lots of smartphone users left pages.

AMP has since delivered on its promise of quicker mobile web pages. Nonetheless, publishers — of websites that are smaller, especially, or for people who are just bloggers — are starting to worry that they are giving too much control to Google in exchange for web pages that simply load faster. What’s more, Google’s strategy to AMP has rankled some critics already leery of the company’s outsize influence online.

Much of the publishers’ unrest is rooted in Google’s demo of AMP narratives, which appear like they’re posts that were Google. That’s because Google, to accelerate AMP, stores copies of publisher’s pages and functions them from its own web network. So when a to be reader clicks on one of these AMP links, the address bar at the top of the page shows google.com instead of the actual web address from the publisher.

Google said that it’d designed AMP to prioritize speed and that it desired to help — not damage — publishers, who get complete accounting of traffic, data and marketing sales. Publishers also retain charge of their content and layout. Google said serving posts up from its own internet network was the very best way they could think of to achieve these types of AMP speeds, which are as much as four times quicker than a regular mobile web page.

“We always try and present the content that is certainly the top experience,” said Google’s vice president of engineering, David Besbris.

Google began AMP in 2015 because it stressed that competitions like Facebook were attracting web surfers inside their networks with faster-load articles and keeping them there. For Google, those rival websites were siphoning folks away from the open internet, where the search firm — which created the web’s most valuable property by organizing the expanse of the World Wide Web — normally manages.

Now posts that use AMP appear conspicuously in Google search results on mobile devices. If someone clicks the first story in the carousel, she or he is transferred into a browser and can swipe forthwith from one storyline to another without leaving Google’s network.

A few thoughts on sales funnels

The advertising sales funnel idea (getting consumers into a funnel, simply to shove some through) has always seemed a little icky to me. Consumers don’t fall absolutely down a funnel, they generally weave back and forth, making their way that is eventually to a purchasing decision. I initially had tunnel vision, when asked to address the sales funnel in a speech. All I could imagine was the dim, ick, bleh, stagnant old funnel. How was I going to teach sales with a model I didn’t believe in? Wil was requested by me, WMT’s design lead to create sales funnels of yesteryear. Below are the traditional one and one that reveals a funnel with multiple courses which seemed even more crappy…

I tend not to believe get ’em in and push ’em outside” sales tactic, but I do respect the sales process. Hell or high water, I would give sales value within my chat. In now’s net world, individuals participate with brands in a great number of ways, joining coming in through multiple channels, buying and staying faithful to your brand and repeatedly purchasing buying!

Thank goodness I work with a designer (thank you Wil!) who I can pontificate to, who gets my analogies (and in this instance, analogy…pardon the pun!) To overcome sales funnel tunnel vision, you will need to think about marketing with a heart-centric approach. You will need to show you care! I’m speaking LOVE!

If you want to overcome sales funnel tunnel vision, you have to reconsider the model.

No matter what you do, social media, Search Engine Optimization, blog posts, advertising, emails…and no matter what you do it for the revit library – revit training online, you need to do it from a place of heart – to connect with your target customer. The strain of “how to promote” to them goes away and leaves us with a healthy “how could I serve them?” mindset that can transform the way in which you work when we accept that our consumers hold the power of who they choose. Our best customers are our current customers. Rather than trying to squeeze that sale, think instead about how you can serve them and additionally use web marketing to stay in touch with them and keep the love alive.

When I walked my session attendees through these slides and gave my talk, mobile cameras went off taking pictures of the heart model. I actually had to hold before moving to my next slide to appease photograph snappers!

When you approach your promotion from a location of the heart, you’re much more likely to connect and convert customers.

Will college even be affordable for future budding entrepreneurs?

The argument about whether or not school is mutually exclusive in the entrepreneurial route is on-going and heating up. Many are supporters are for teaching yourself along the way – that is, striking out by yourself and dumping the traditional four -year strategy in favor of learning that is experiential. While you will find many points to support the notion that if you’re taking on the entrepreneurial journey, you may not always have to receive an official education, there are plenty of advantages to completing and attending school.

About 53 percent of employed school grads 25 to 32 say they’re “very successful” at work.

These numbers suggest several things.

On one hand, the instruction is only half of what’s the core of the issue. We probably would’t be having this kind of drawn-out dialogue relating to this problem to begin with if it were’t for their families and the threatening student loan debt disaster affecting millennials.

Funding alternatives.
Two things should occur to mitigate this never ending dialogue. There needs to be more possibilities to fund an individual’s education. Rates of interest should be lower, scholarships and grants should be easily accessible, and community colleges should be viewed as a feasible alternative.

Second, there should be more cooperation between universities and schools and the small business/startup communities in their own region. Many consider the millennial generation is more entrepreneurial and more hungry to pave their own way than any other generation ever. By evolving the way we approach instruction in the first place we should be catering to these demands.

Experiential learning is not unimportant. It’s a tremendous part of learning grow and to develop your own company — you learn at work. Founders and leaders taking on interns frequently, and some people would love to see incubators near or on college campuses and supporting another generation of creators.

Our economic growth is changing.
Completing a degree means a substantial barrier to entry as it pertains to getting a car, a house and building a life. The extent of the disaster is vast.

It’s no wonder so a lot of people are recommending a school education as unneeded — the numbers are daunting. As an entrepreneur who dropped from school to pursue my passions, I will say that there’s no wrong or right way. It’s unique to each person.

Mentors.
For the those that decide to leave formal schooling behind, it’s critical to get a mentor. Having a mentor is like getting that instruction instantly, and fired directly to you personally. Walking down any route is a recipe for catastrophe, but having someone to lead you around the errors they learned from is priceless. It’s insane to not learn from those that have walked the path before you to shortcut your own education. Put it this way, would you try to play a game like Bingo if no one had ever taught you the rules of how to play and play well? It’s a great thought to, instead of attempting to wing it, receive instruction in a kind that is different, directly from someone who’s done it.

The moral of the story is the perfect scenario could be learn and to study what exactly you want in a higher education association scheming, while pursuing and developing your entrepreneurial thoughts. Both should be alternatives that are feasible, and the selection should not be unnecessary – it should not be either/or. Nevertheless, for any of this to happen, we have to find an evolution in the way in which we approach instruction and think about, and we expect the young folks of the state to buy it.